Digital Marketing Manager
Digital Marketing Manager
Company Overview:
Trippas White Group is a leading hospitality company,
proudly operating across Australia’s most iconic and premium locations,
including the Sydney Opera House, Sydney Tower, Royal Botanic Gardens, Royal
Prince Edward Yacht Club, Porter House, and Singapore Airlines Lounges.
We take great care to ensure our services meet the prestige and expectations of these landmark venues. Working with Trippas White Group not only gives you the opportunity to gain experience at one premium venue but also opens the door to an extensive range of dining and hospitality concepts nationwide.
The Role
This is a hands-on, strategic role responsible for owning and optimising our digital channels to drive bookings, engagement and revenue. You’ll sit at the intersection of marketing, tech and operations - working closely with brand, creative and venue teams to ensure best-in-class digital execution.
Key Responsibilities
Digital Strategy & Performance
• Develop and execute the group’s digital marketing strategy across paid, owned and earned channels
• Drive online reservations, event enquiries and customer acquisition
• Manage performance marketing (Meta, Google, programmatic) with a strong ROI focus
• Optimise conversion across website and booking platforms
Website & UX
• Own website strategy, updates and ongoing optimisation (SEO, CRO, UX)
• Work with developers to improve site speed, functionality and integrations
• Lead landing page creation for campaigns, events and new venue launches
CRM & Data
• Oversee CRM strategy (email, SMS, database growth and segmentation)
• Build automated customer journeys to drive repeat visitation
• Analyse customer data and campaign performance to inform decisions
Content & Social Integration
• Collaborate with creative/content teams to deliver best-in-class digital campaigns
• Ensure consistency across all digital touchpoints
• Support social and content strategy with performance insights
Analytics & Reporting
• Own digital reporting across all venues
• Provide actionable insights on performance, trends and opportunities
• Manage budgets and forecast digital ROI
About You
• 5+ years’ experience in digital marketing (hospitality, lifestyle or multi-site retail preferred)
• Strong performance marketing experience (Meta & Google Ads essential)
• Experience managing websites (CMS platforms like WordPress, Shopify or similar)
• Solid understanding of SEO, CRO and digital analytics (GA4, etc.)
• CRM experience
• Commercially minded with a strong focus on revenue and ROI
• Highly organised, proactive and comfortable in a fast-paced environment
Trippas White Group is an Equal Opportunity Employer and encourages Indigenous and First Nations Australians to apply.
